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Superjeweler

SuperJeweler.com:
Where Luxury Meets Affordability

Since 1999, SuperJeweler.com has been revolutionizing the jewelry industry with an unmatched commitment to offering stunning, high-quality jewelry at prices significantly lower than traditional retailers. As a proud subsidiary of Hansa USA, SuperJeweler’s legacy is built on trust, value, and a wide array of jewelry selections to cater to every style, occasion, and budget.

With over two decades of experience, SuperJeweler has served more than one million happy customers across the globe, earning a reputation as a leader in the eCommerce jewelry space. Our expert sourcing teams are based in key global markets, including the United States, India, Sri Lanka, and China, ensuring that we bring our customers the best in diamonds, gemstones, and fine jewelry from around the world.

SuperJeweler primarily caters to Lower to Upper Middle-Class Consumers, with 60% of our customers being female, aged between 40 to 75—a cohort known for having significant disposable income. This group values affordable luxury and quality, which SuperJeweler delivers consistently. Many of our loyal customers have been shopping with us for over 20 years, and some have made 300+ repeat purchases, further solidifying SuperJeweler as a trusted jewelry destination.

Whether you’re searching for the perfect engagement ring, a unique piece of custom jewelry, or everyday essentials, SuperJeweler offers over 35,000 exclusive designs at prices up to 85% lower than what you’d find at traditional jewelry stores. We’re passionate about making luxury accessible, and our comprehensive selection includes everything from timeless classics to trend-setting pieces.

Our Product Lines

Superjeweler Product Line

Why Choose SuperJeweler?

  • Trusted by Millions: SuperJeweler has earned the loyalty of over a million customers worldwide, thanks to our exceptional products and unwavering dedication to customer satisfaction. Our 5-star ratings across multiple platforms reflect the trust and confidence our customers have in us.
  • Sourcing Expertise: With 50 years of experience in diamond and gemstone sourcing, SuperJeweler works directly with suppliers, eliminating middlemen and passing the savings on to you. This allows us to offer some of the most competitive prices in the industry without compromising on quality or craftsmanship.
  • Unmatched Selection: We pride ourselves on offering one of the most extensive collections of fine and fashion jewelry online. Whether you’re shopping for diamond rings, necklaces, earrings, or bracelets, our selection features thousands of designs, ensuring you’ll find something to suit your taste.
  • Commitment to Quality: Each piece of jewelry from SuperJeweler is crafted with precision and care. Our rigorous quality control ensures that every item meets the highest standards of craftsmanship, whether it’s a delicate solitaire diamond ring or a bold fashion statement piece.
  • Customization Services: At SuperJeweler, we understand that jewelry is personal. That’s why we offer a custom jewelry service where you can work with our expert designers to create one-of-a-kind pieces that reflect your unique style and vision. Using state-of-the-art technology, we bring your design ideas to life with precision and elegance.
  • Affordability without Compromise: Our business model is built on the principle that everyone should have access to luxury. By working directly with manufacturers and cutting out unnecessary costs, we are able to offer beautiful jewelry at prices that are up to 85% lower than traditional retail stores.
SuperJeweler Product Line

Explore Our Collections

  • Engagement Rings: At SuperJeweler, we know that choosing an engagement ring is one of the most important decisions you’ll make. Our collection of diamond engagement rings ranges from classic solitaires to intricate halo designs, ensuring there’s a ring to fit every love story and every budget. We offer both natural and lab-grown diamonds, allowing you to choose the perfect symbol of your commitment.
  • Wedding Bands: Whether you're looking for a timeless gold band or a diamond-encrusted design, our wedding band collection features rings crafted from premium materials such as gold, platinum, and sterling silver. With options for both men and women, SuperJeweler has the perfect wedding band to symbolize your eternal love.
  • Fine Jewelry: Our fine jewelry collection features a stunning array of diamond necklaces, bracelets, and earrings that make any occasion special. From simple, elegant diamond studs to bold tennis bracelets, these pieces are designed to be treasured for a lifetime. We also offer birthstone jewelry and custom pieces to reflect your personal style.
  • Fashion Jewelry: SuperJeweler’s fashion jewelry line is where affordability meets creativity. Our selection includes colorful gemstones, trendy styles, and classic designs, allowing you to express your individuality without breaking the bank. Perfect for day-to-day wear, these pieces offer a touch of elegance to any outfit.
  • Lab-Grown Diamond Jewelry: In line with our commitment to sustainability and modern luxury, SuperJeweler offers a comprehensive range of lab-grown diamond jewelry. These diamonds are chemically identical to natural diamonds and are produced using eco-friendly methods. With a focus on both environmental responsibility and beauty, our lab-grown diamonds are available in rings, earrings, bracelets, and more.

At SuperJeweler.com, we believe that everyone deserves to sparkle. With our unbeatable selection, commitment to quality, and customer-first approach, we’ve become a trusted destination for jewelry lovers worldwide. Explore our collection today and experience the joy of owning luxury jewelry at incredible prices.

We Welcome Your Questions and Are Happy to Help!

At Hansa USA, we specialize in helping brands expand their offerings with high-quality jewelry collections. As a trusted licensee, we bring jewelry to life for established brands, ensuring quality and market appeal.

We strive to respond to inquiries within 1 business day, often within 1 hour. Submit your question below, and our team will assist you as quickly as possible.