Our Strategy
Mission: Bringing Jewelry To Brands
Hansa USA is focused on bringing high-quality, brand-relevant, fashion and fine jewelry lines to established brands in order to grow sales via brand extensions. Our business and profitability grow by helping brands enter new and lucrative markets.
Since 1998, Hansa USA and Hansa Diamonds have been dedicated to serving retailers of all sizes by providing Fashion Jewelry, Bridge Gemstone Jewelry, and Fine Jewelry with immediate, reliable shipments. Starting with our humble catalogs from 1999 to 2005, we focused on providing jewelers across the nation with the core essentials they need to fuel their businesses.
Over the years, as the jewelry market evolved, we adapted and grew our technical capabilities. By leveraging advanced technology, we have positioned ourselves as a key player in both 1st and 3rd party eCommerce for the largest marketplaces and online retailers, all while continuing to support our wholesale and retail partners.
In 2022, during our year-end planning sessions attended by our global management teams from the United States, Sri Lanka, India, and China, we charted a bold new roadmap. This strategy aimed to transform our traditional wholesale business into a branded jewelry powerhouse, featuring internationally recognized brands. With our end-to-end technology, 97% shipping within 24 hours, deep inventory, and a massive product catalog, we positioned ourselves as a compelling partner for both brands and retailers alike.
Today, Hansa USA LLC and Hansa Diamonds stand as vertically integrated, technology-driven leaders in product development, inventory management, and customer support. We empower our retail and marketing partners with high-margin, fast-selling, and competitively priced products that are delivered where and when they are needed.
Looking ahead to 2024, we are preparing to launch multiple product lines under our Martha Stewart™ and Bruno Magli™ brands, starting with eCommerce and expanding to retail stores by 2025. Additionally, we are in discussions with other internationally renowned brands to create exclusive jewelry collaborations
Our vision is clear: Hansa USA and Hansa Diamonds aim to become one of the most significant jewelry companies in the industry. We are committed to surpassing our competition in terms of sales, support, profitability, and importance to retailers, all while building a unique value proposition that fosters customer loyalty and significant business value.